Just Eat, Deliveroo, Uber Eats, Foodhub and Flipdish — compared for UK takeaways.

Marketplaces and direct ordering aren’t rivals

Just Eat, Deliveroo and Uber Eats are marketplaces. They bring you orders from people already browsing their apps, and they charge commission for that reach. A direct ordering app like ours does something different. It gives your existing customers — the ones who already know you — a commission-free way to order straight from you.

Takeaways using Food Ordering Co can keep their marketplace listings and simply move repeat, direct-contact orders — phone regulars, local flyers, loyalty customers — onto their own branded app instead. It’s additive, not an either-or switch. Our guide to taking online orders explains how the two fit together, and you can see what’s included in our takeaway online ordering system.

Where each platform tends to fit

The right mix usually depends on where your orders come from. Are they new customers browsing a marketplace, or existing customers who already know you? Here’s how each provider generally fits into that picture.

Just Eat

Just Eat has some of the broadest household reach of the UK marketplaces, particularly outside London. That makes it useful for picking up new, one-off customers who wouldn’t have found you otherwise. Commission runs from 14% when you handle delivery yourself, up to 30% when Just Eat’s own couriers deliver, with VAT added on top either way. It suits takeaways that can absorb a variable cut in exchange for discovery, rather than ones trying to protect margin on every order.

Deliveroo

Deliveroo doesn’t publish an official UK rate card. Independent reporting puts commission commonly in the 25–35% range, sometimes alongside separate marketing or service charges. That makes costs harder to predict order-to-order. Deliveroo tends to work best as a discovery channel for takeaways in areas with strong demand, rather than a platform you rely on for predictable margin.

Uber Eats

Uber Eats splits its rate similarly to Just Eat: 13% for self-delivery or pickup, rising to 30% when Uber Eats delivers, plus a one-off activation fee to get listed. It suits takeaways that already have their own delivery drivers. They mainly want the marketplace for pickup and self-delivered orders, where the lower rate applies.

Foodhub

Foodhub’s own help centre confirms 0% commission, but the costs sit elsewhere. Restaurants pay a weekly rental, set in each agreement rather than published, plus any one-off setup fee. Online card payments must go through Foodhub’s payment partner, Datman, at 3.4% + 20p per order. On a £30 order that’s £1.22, or about 4% of the order — nearly twice the 65p that Stripe’s standard UK rate of around 1.5% + 20p would take. Orders through the Foodhub marketplace also carry a 50p customer fee, which Foodhub keeps on card orders.

The agreement starts with an 8-week initial period, then rolls on 12-month terms, with 30 days’ written notice needed to leave at the end of a period. Foodhub suits takeaways that want EPOS, online ordering and a marketplace listing from one provider, and are happy to commit a year at a time.

Flipdish

Flipdish is closer to a direct-ordering competitor than a marketplace. There’s no marketplace commission, but per-order transaction fees and card processing apply on top of a subscription published from £119 a month. It’s a reasonable comparison point if you’re weighing up direct-ordering platforms specifically. That said, the published starting price sits well above ours, and the total cost also depends on per-order fees.

Branded apps: App Store apps or a web app?

Foodhub and Flipdish both offer branded iOS and Android apps, published in the App Store and Google Play under your takeaway’s name. Ours works differently. It’s a progressive web app (PWA): customers open it from a link or a QR code on your flyer, bag or menu, and can add it to their home screen, where it sits like any other app. There’s no app store listing to find or download first.

For a direct ordering app, that’s usually the shorter path. The customers it’s built for already know you and arrive from your own flyers, QR codes and regulars, not from browsing an app store, so a scan or tap goes straight to your menu. The same link works on iPhone and Android, and updates reach everyone without an app store release. The trade-off is that your app won’t turn up if someone searches the App Store or Google Play for it.

A worked example: a £30 order

To make the commission percentages concrete, here’s roughly what each provider would take from a single £30 order. Figures use the sources above and the standard 20% UK VAT rate, where a provider charges VAT on commission. Where a provider publishes a separate card-processing rate, we include it. Otherwise the figure is commission only. Treat these as illustrative, not exact — actual deductions depend on your agreement, location and how the order is fulfilled. To run the sum with your own sales and rate, use our takeaway commission calculator guide.

• Just Eat (self-delivered): 14% commission is £4.20, plus VAT on that commission (around 84p), so roughly £24.96 of the £30 reaches you.
• Just Eat (Just Eat delivers): 30% commission is £9.00, plus VAT on that commission (around £1.80), so roughly £19.20 reaches you.
• Deliveroo (reported ~30% midpoint): around £9.00 in commission, so roughly £21 reaches you before any separate marketing or service charges.
• Uber Eats (self-delivery or pickup): 13% commission is £3.90, so roughly £26.10 reaches you, before the one-off activation fee is factored in.
• Uber Eats (Uber Eats delivers): 30% commission is £9.00, so roughly £21 reaches you.
• Foodhub: no commission, but on a card payment Datman’s 3.4% + 20p takes about £1.22, so roughly £28.78 reaches you. The weekly rental applies on top, however many orders you take. A Foodhub marketplace order also costs the customer a 50p fee, which goes to Foodhub.
• Flipdish: no marketplace commission on that order, but per-order transaction fees, card processing and the from-£119 monthly subscription apply on top.
• Food Ordering Co: no commission is deducted from the £30 order. Stripe’s standard UK card fee of around 1.5% + 20p takes about 65p, so roughly £29.35 reaches you, alongside the flat £29.95 monthly subscription. Customers pay a separate 50p platform fee per order. Delivery and other applicable costs are excluded.

Sources

Commission figures above are linked to their source next to each platform, and any other fees and terms we quote are sourced here too. Where a platform doesn’t publish an official UK rate card, we link to the most detailed independent reporting we could find.

• Just Eat: Just Eat partner sign-up FAQ
• Deliveroo: Independent commission-rate reporting (Sordin)
• Uber Eats: Uber Eats UK merchant pricing page
• Foodhub: Foodhub help centre: Ultimate package (zero commission); Foodhub help centre: Datman card fee (3.4% + 20p); Foodhub integrations help: 50p marketplace fee; Foodhub for Business UK terms (weekly rental, setup fee, contract term)
• Flipdish: Flipdish UK pricing page

Is this comparison independent?

Yes. This page is written and published by Food Ordering Co. It is not endorsed by or affiliated with Just Eat, Deliveroo, Uber Eats, Foodhub or Flipdish. It’s intended to help UK takeaways compare material, verifiable features — not to disparage any provider. Just Eat, Deliveroo, Uber Eats, Foodhub and Flipdish are trademarks of their respective owners, used here only to identify them for comparison purposes.