Just Eat, Deliveroo, Uber Eats, Foodhub and Flipdish — compared for UK takeaways.
Marketplace platforms and direct-ordering tools solve different problems. This page lays out how they typically compare on commission, fees, contracts, customer data and branded apps, so you can weigh up a Just Eat, Deliveroo or Uber Eats alternative for the orders you would rather take direct.
Last checked: 16 September 2026 · Figures below are independent, publicly reported estimates, not official rate cards.
| Platform | Commission | Monthly fee | Contract | Who holds customer data | Branded app |
|---|---|---|---|---|---|
| Just Eat | 14% on self-delivered orders, 30% when Just Eat's own couriers deliver, plus VAT on the commission [source] | No published flat fee — commission-based | Typically a rolling agreement rather than a fixed term | Order details are shared for fulfilment; ongoing marketing contact with the customer generally stays with Just Eat | No — customers order through the Just Eat marketplace app |
| Deliveroo | Commonly reported in the 25–35% range, with some restaurants also facing separate marketing or service charges — Deliveroo does not publish an official UK rate card [source] | No published flat fee — commission-based | Typically a rolling agreement rather than a fixed term | Order details are shared for fulfilment; ongoing marketing contact with the customer generally stays with Deliveroo | No — customers order through the Deliveroo marketplace app |
| Uber Eats | 13% for self-delivery or pickup, 30% when Uber Eats delivers, plus a one-off activation fee [source] | No published flat fee — commission-based | Typically a rolling agreement rather than a fixed term | Order details are shared for fulfilment; ongoing marketing contact with the customer generally stays with Uber Eats | No — customers order through the Uber Eats marketplace app |
| Foodhub | Advertises a 0% commission model on marketplace orders [source] | Reported around £89 a month for the marketplace listing | Check current terms directly with Foodhub | Foodhub states restaurants can see their customer data | Available as a paid add-on |
| Flipdish | No marketplace commission; reported per-order transaction fees plus card processing [source] | Published UK pricing starts from £119 a month; ask for current pricing | Subscription — check current minimum term | Direct ordering model — restaurant-owned customer data | Yes — included with paid plans |
| Food Ordering Co | 0% — we never take a cut of your direct orders | £49.95 a month, flat | No fixed-term contract | Yours — you keep your own customer data | Yes — your own branded ordering app, included |
Rates, fees and contract terms change often and vary by location, volume and individually negotiated deals — treat these as a starting point, not a quote, and confirm current terms directly with each provider before deciding. Spotted a figure that’s changed? Let us know and we’ll update this page.
Marketplaces and direct ordering aren’t rivals
Just Eat, Deliveroo and Uber Eats are marketplaces: they bring you orders from people already browsing their apps, and they charge commission for that reach. A direct ordering app like ours does something different — it gives your existing customers, the ones who already know you, a commission-free way to order straight from you.
Most takeaways using Food Ordering Co keep their marketplace listings and simply move repeat, direct-contact orders — phone regulars, local flyers, loyalty customers — onto their own branded app instead. It’s additive, not an either-or switch.
Where each platform tends to fit
The right mix usually depends on where your orders come from — new customers browsing a marketplace, or existing customers who already know you. Here’s how each provider generally fits into that picture.
Just Eat
Just Eat has some of the broadest household reach of the UK marketplaces, particularly outside London, which makes it useful for picking up new, one-off customers who wouldn’t have found you otherwise. The commission runs from 14% when you handle delivery yourself up to 30% when Just Eat’s own couriers deliver, with VAT added on top of that commission either way — so it suits takeaways that can absorb a variable cut in exchange for discovery, rather than ones trying to protect margin on every order.
Deliveroo
Deliveroo doesn’t publish an official UK rate card, and independent reporting puts commission commonly in the 25–35% range, sometimes alongside separate marketing or service charges. That makes costs harder to predict order-to-order, so it tends to work best as a discovery channel for takeaways in areas with strong Deliveroo demand, rather than a platform you rely on for predictable margin.
Uber Eats
Uber Eats splits its rate similarly to Just Eat — 13% for self-delivery or pickup, rising to 30% when Uber Eats delivers — plus a one-off activation fee to get listed. It suits takeaways that already have their own delivery drivers and mainly want the marketplace for pickup and self-delivered orders, where the lower rate applies.
Foodhub
Foodhub’s pitch is 0% commission on marketplace orders in exchange for a flat fee reported around £89 a month. That favours higher-volume takeaways, where spreading a fixed fee across more orders beats a percentage cut — but the fee applies regardless of how many orders actually come through, and a branded app is a paid add-on rather than included.
Flipdish
Flipdish is closer to a direct-ordering competitor than a marketplace: no marketplace commission, but per-order transaction fees and card processing on top of a subscription published from £119 a month. It’s a reasonable comparison point if you’re specifically weighing up direct-ordering platforms, though the published starting price sits well above ours and the total cost also depends on per-order fees.
A worked example: a £30 order
To make the commission percentages concrete, here’s roughly what each provider would take from a single £30 order, using the figures and sources above and the standard 20% UK VAT rate where a provider charges VAT on commission. Treat these as illustrative, not exact — actual deductions depend on your agreement, location and how the order is fulfilled.
- Just Eat (self-delivered): 14% commission is £4.20, plus VAT on that commission (around 84p), so roughly £24.96 of the £30 reaches you.
- Just Eat (Just Eat delivers): 30% commission is £9.00, plus VAT on that commission (around £1.80), so roughly £19.20 reaches you.
- Deliveroo (reported ~30% midpoint): around £9.00 in commission, so roughly £21 reaches you before any separate marketing or service charges.
- Uber Eats (self-delivery or pickup): 13% commission is £3.90, so roughly £26.10 reaches you, before the one-off activation fee is factored in.
- Uber Eats (Uber Eats delivers): 30% commission is £9.00, so roughly £21 reaches you.
- Foodhub: the full £30 reaches you on that order, but the reported ~£89 monthly fee applies regardless of how many orders you take.
- Flipdish: no marketplace commission on that order, but per-order transaction fees, card processing and the from-£119 monthly subscription apply on top.
- Food Ordering Co: the full £30 reaches you, and the only cost is the flat £49.95 monthly subscription — however many orders come through it.
Sources
Commission figures above are linked to their source next to each platform. Where a platform doesn’t publish an official UK rate card, we link to the most detailed independent reporting we could find instead.
- Just Eat: Just Eat partner sign-up FAQ
- Deliveroo: Independent commission-rate reporting (Sordin)
- Uber Eats: Uber Eats UK merchant pricing page
- Foodhub: Foodhub UK blog
- Flipdish: Flipdish UK pricing page
Is this comparison independent?
Yes. This page is written and published by Food Ordering Co, is not endorsed by or affiliated with Just Eat, Deliveroo, Uber Eats, Foodhub or Flipdish, and is intended to help UK takeaways compare material, verifiable features — not to disparage any provider. Just Eat, Deliveroo, Uber Eats, Foodhub and Flipdish are trademarks of their respective owners, used here only to identify them for comparison purposes.